The manufacturing sector is facing a pivotal moment in its evolution, grappling with the pressing challenge of attracting and retaining talent in a competitive landscape. Drawing on findings from a comprehensive survey conducted by researchers at the University of Strathclyde in collaboration with the InterAct Network, this article examines public perceptions of manufacturing and offers actionable insights to help the industry engage future generations of workers.
The research, which surveyed over 2,000 individuals across the UK, highlights the sector’s critical need to adapt in order to compete for talent. Manufacturing’s historical image, often tied to outdated stereotypes, is clashing with the demands of a digitally savvy, socially conscious workforce. The introduction of new technologies, however, presents a unique opportunity to reimagine career paths, improve job quality, and challenge long-standing misconceptions about the industry.
The War for Talent
Manufacturing employers are facing a “war for talent,” driven by an increasingly competitive job market and exacerbated by lingering perceptions of the sector as unappealing. Historically, manufacturing has struggled to shake off associations with low-status, monotonous jobs. However, new technologies provide an opportunity to redefine roles, improve working conditions, and appeal to a more diverse workforce. This is particularly important as the sector seeks to attract Gen Z candidates and tap into underrepresented groups.
Public Perception and Industry Appeal
Public perceptions play a decisive role in shaping the attractiveness of manufacturing careers. While manufacturing is widely acknowledged for its contributions to economic growth, innovation, and national security, it suffers from a lack of visibility. Fewer than a third of survey respondents recalled seeing or hearing anything related to manufacturing in the past year. This limited visibility hinders the sector’s ability to engage with potential recruits and showcase its strengths.
Stereotypes about manufacturing jobs persist, portraying them as outdated, physically demanding, and uninspiring. However, the survey reveals a contrasting perspective among younger generations, with Gen Z recognising the industry’s potential for creativity and innovation. This presents an opportunity to reposition manufacturing as a dynamic and forward-thinking sector offering diverse and rewarding career opportunities.
Job Quality as a Talent Magnet
Job quality emerged as a crucial factor for both attracting and retaining talent. Survey respondents expressed a clear preference for roles that offer competitive pay, flexibility, and a clean, safe working environment. While many of these criteria are already met within the manufacturing sector for existing employees, public perceptions outside the industry often fail to reflect this reality. Addressing this gap is essential for improving the sector’s appeal.
Embracing the Digital Future
The integration of digital technologies and automation in manufacturing is viewed as a double-edged sword. On one hand, technological advancements are enhancing job roles, improving productivity, and opening up new avenues for innovation. On the other, fears of job displacement and redundancy continue to cast a shadow over these developments. The challenge lies in leveraging technology to enhance job quality while addressing concerns about automation and its potential impact on the workforce.
A Roadmap for Attracting Future Talent
To secure its future, manufacturing must engage with the digitally literate and socially conscious younger generation. This requires a concerted effort to:
• Increase Visibility: Improve public engagement by showcasing the sector’s contributions to innovation, sustainability, and national security.
• Challenge Stereotypes: Highlight the creativity, diversity, and innovation inherent in modern manufacturing roles.
• Prioritise Job Quality: Ensure that roles offer flexibility, well-being initiatives, and competitive pay.
• Promote Inclusivity: Develop workplace practices that embrace underrepresented groups and foster a culture of inclusion.
By addressing these areas, the manufacturing sector can redefine its image and appeal to a broader, more diverse talent pool.
The industry is at a crossroads, with an opportunity to transform its appeal and secure its position as a key driver of the global economy. By focusing on reshaping perceptions, embracing technological advancements, and prioritising job quality, manufacturing can build a workforce ready to meet the challenges of a rapidly evolving future. This transformation is not just a necessity for survival—it is a chance to thrive in an increasingly competitive world.